Directed by Dax Martinez-Vargas, the Robinson's Squash'd commercial showcases the exhilarating versatility of adding a burst of fruit flavor to any drink. Filmed in Cape Town with dynamic, fluid camera movements reminiscent of a hummingbird, the advertisement brings the product's multiple use cases to life in an engaging and whimsical manner.

The commercial follows the Squash'd bottle as it journeys from an office worker to tennis players, and finally to young women in a vintage car, illustrating the ease and fun of flavoring water on the go. Each sequence is ingeniously linked through a continuous, seamless flow, achieved with advanced filming techniques such as a Steadicam, crane, and Russian Arm car, highlighting the product’s mobility and appeal.

Production challenges were met with creative solutions, including a custom water bottle gag designed by renowned production designer Kevin Phipps, known for his work on Eyes Wide Shut and Troy. This attention to detail ensured that each frame made the Squash'd bottle appear both enticing and special.

Set to an upbeat tune by NYC band Chromeo, the commercial not only showcases the practicality of Squash'd but also positions it as a must-have lifestyle accessory for the modern, active individual. Developed for Robinson's by the prestigious British agency BBH, this campaign demonstrates Dax Martinez-Vargas's ability to create compelling content that stirs genuine consumer interest and desire for the product.