Set against a backdrop reminiscent of a 1960s war room with vintage sci-fi equipment, this commercial channels the eerie charm of The Twilight Zone and takes a bold dive into the imaginative. A Rod Serling-like spokesman delivers a message that eerily foreshadows global events, making the commercial feel prescient upon its release in early 2020. Creative was developed by Anheuser-Busch’s in-house marketing team and produced by Media Monks.

As the director, Dax elevated the creative concept with a distinctive flair, pushing boundaries and delivering a piece that stood out as the most "out there" campaign under Anheuser-Busch's marketing umbrella at the time. The unique narrative and retro-futuristic aesthetic engaged audiences and demonstrated Dax's ability to create compelling, thought-provoking work that challenges expectations.