Directed by Dax Martinez-Vargas, these engaging 15-second commercials for Meijer, in collaboration with the LPGA, showcase his ability to balance the branding needs of two major entities. Creative was developed by The Distillery Project and produced by Reform School. The spots highlight Meijer’s initiative to support those in need through its partnership with the LPGA.

Each commercial humorously portrays a friendly rivalry between two female golfers, seamlessly weaving a narrative of competition and charisma into brief yet impactful vignettes. While the golfers typically maintain a serious, introverted demeanor, Dax's direction injects humor and personality, making the sports world both relatable and entertaining.

These projects exemplify Dax's skill in delivering concise, engaging storytelling and managing visual narratives that resonate with diverse audiences, ensuring clarity and engagement without overwhelming the viewer.