7/15/24

Pizza Hut - Bacon Stuffed Crust

Directed by Dax Martinez-Vargas, this Pizza Hut commercial stars the comedic talent of Bobby Moynihan (SNL), delivering one of the brand's boldest and most humorous campaigns to date. Recognized by the agency Deutsch as a standout project, the commercial blends sharp wit with musical elements to create a dynamic and engaging viewer experience.

As the director, Dax designed the musical journey from scratch, including a detailed track with all drum effects to communicate the intended tone to the music producer at the audio engineering house. This collaborative process ensured a seamless execution and a final piece that maximized the comedic impact.

The production was further elevated by the involvement of Jonathan Freeman, renowned cinematographer of HBO's Game of Thrones, whose cinematic expertise brought precision and depth to every humorous beat. This commercial not only highlighted the fun side of Pizza Hut but also showcased Dax’s ability to merge high-level cinematic craftsmanship with brand storytelling.

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